| Unlike Tilbury
Town the Bata Estate was built above the marshlands, on 670
acres of former farmland, approximately three miles northeast
of Tilbury.
The Bata Estate followed in the tradition of "Garden"
villages and towns such as Port Sunlight, Bournville, and
Letchworth. Created by the Czech shoe manufacturer Thomas
Bata in 1933, the layout and buildings of the estate were
based on those of his first major project in Zlin, Moravia.
Both were designed to be completely planned settlements centred
around the Bata Shoe Factory site. Zlin is believed to be
the only entirely "Constructivist" town in the world.
The architects for Zlin and then East Tilbury included V.
Karfik and F. Gahura.
The Factories
The first factory building opened in 1933 during a period
of world depression. By 1939 as a result of a planned programme
of development, four, five storey buildings were constructed
– leather and rubber factories, administration and service
departments, and a hotel / “Community House”.
The Company had its own building department, which placed
emphasis upon cheap, standardised, rapid construction. Construction
methods consisted of welded steel frames filled with concrete
or brick.
Inside the factories the production formula was based on
a concept of high productivity through careful planning, internal
competition, rigorous quality assessment, and a philosophy
of complete control over the workers.
Each factory gate each had a clock and tannoy. Rousing marching
music was piped to the arriving and departing workers - absenteeism
and lateness were not tolerated.
To counteract demands for union representation, a Managerial
Advisory Committee was set up. Elections were held for worker
representatives who would attend weekly managerial meetings.
The company strategy was to provide a large amount of good
quality affordable footwear, and the Bata Empire became hugely
successful with shops, estates, and factory sites across the
world. The Bata factories in East Tilbury mainly provided
boots to the armed forces, Wellington boots, and also the
“Wayfinder” shoe, designed for scouts, with a
compass hidden in a compartment in the heel.
Estate Housing
The first houses to be built were the flat roofed semi-detached
houses along Thomas Bata Avenue.
A “Community House” provided accommodation for
young single factory workers, and part of the top floor provided
a private suite for Thomas Bata Junior.
Larger houses for managers were built around the roundabouts
at the end of the Avenues. These had an extended frontage
incorporating a first floor balcony.
Apart from bricks and mortar, all fixtures, fittings and
materials used in the construction of the buildings were imported
from Czechoslovakia.
The last houses to be built by the Company were the semi-detached
dwellings along Princess Margaret Road, which were completed
between 1959 and 1966.
Social Facilities
Social facilities centred upon the area surrounding the Community
House. The ground floor housed shops, a French restaurant,
a ballroom, a social club, a kitchen and canteen for up to
six hundred people.
Thomas Bata’s ethos of a well-housed healthy workforce
being a productive workforce meant that the estate plans also
included the construction of extensive sporting facilities.
These included tennis courts and pavilion, an open-air swimming
pool, playing fields and children’s playground. Workers
paid weekly subscriptions for the use and maintenance of the
facilities.
The weekly paper the Bata Record (sold at one penny in 1936),
kept workers up to date with all developments competitions,
and social events.
A cinema seating four hundred offered screenings three nights
a week until the last performance in 1965.
Not all the workers at the Bata factory lived on the estate,
but those that did had the advantages of the amenities and
purpose built housing. They also had the disadvantages associated
with lack of privacy, strict rules, and the watchful eye of
the company.By the early 1980’s British Bata had scaled
down its operation in East Tilbury, most of the factory buildings
were closed, leaving only a small factory site, which is still
operational today. The houses were offered for sale to tenants,
and those left unsold became part of an independent housing
association. The majority of Bata’s production is now
carried out in developing countries, and the majority of East
Tilbury’s residents are now commuters.
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